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E-SELLER – FOSTERING E-RETAIL IN RURAL EU AREAS

Project number: 2022-1-DE02-KA220-VET-000085685.

Project’s description

e-SELLER supports employees in retailing small and medium-sized enterprises, especially in rural areas of the EU, to acquire digital skills.

It focuses on providing employees of small and medium-sized enterprises across Europe with the tools that are indispensable for modern sales in the 21st century. Through the use of new technologies, the economy is under-going a process of digitalization, which requires new skills and competencies of employees, trainers and companies. In recent years, the pandemic in particular has once again clearly demonstrated the relevance of e-retail for all trading companies.

In order to keep up with the times, the project partners will first determine the concrete needs of companies in the partner countries. The results of this survey will be published and used to target the training and education program developed in the project.

e-SELLER Project

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Target groups

Rural VET providers and trainers involved in the retail workforce training

Chambers and Associations staff

Retail workforce located in rural areas of the EU

Project’s results

Based on a survey among employees of retail businesses in rural areas of the EU, the existing digital skills, needs and challenges are identified, which are important for the use of new technologies. The report serves as a guide for the further achievements of this project.

Open

The project partners will develop an effective training program to support trainers, associations and companies in strengthening the required competencies of employees. This program, adapted to the future requirements of digital commerce, will cover various e-retail technologies and soft skills needed in the digital transformation. Video tutorials and e-cards, which include scenarios for job-related soft skills applications in e-retail environments, ensure transfer to operational practice.

The program provides trainers with a useful training tool to adapt their training programs to the requirements of the current e-retail labor market in cities and rural areas.

Open

Based on the e-retail report and the training program developed, an e-learning platform is being created on which the educational content is made available free of charge. The content of the training program can be processed autonomously and the user’s own level of knowledge can be monitored by means of self-assessment tasks. In addition, the e-seller platform will contain all the results developed by the project in order to ensure the sustainability of the e-seller project.

Open

Project Partners

After a two-year duration, the Erasmus+ project ‘e-SELLER’ ended in autumn 2024. The German National Agency at the Federal Institute for Vocational Education and Training has evaluated the project with 93 out of a maximum of 100 points and nominated it as a “good practice”. Excerpt from the evaluation of the National Agency dated 24.02.2025 (translated from German):

„With the project ‘foStering E-retaiL in ruraL EU aReas’, or e-SELLER for short, the six project partners have succeeded in implementing a productive and successful project with attractive and high-quality results. Three project results were developed, which are very comprehensible, understandable and build on each other in a meaningful way. Based on a substantial needs analysis with a comparatively very good database, a broad and high-quality training programme with a total of 12 chapters was developed, resulting in an e-learning programme that can be used both under guidance and as a self-study medium.“

In summer 2025, the German National Agency presented e-SELLER prominently on its homepage and in its newsletter as a good practice project and stated: “Overall, e-SELLER shows the added value that committed European cooperation delivers for the participating organisations despite various challenges in the course of the project and how the practical, open-access educational materials can promote digital skills development in the retail sector.” (translated from German)

https://www.na-bibb.de/erasmus-berufsbildung/partnerschaften-fuer-zusammenarbeit/good-practice/e-seller-praxisorientiertes-bildungsangebot-zur-staerkung-der-kompetenzen-im-elektronischen-einzelhandel

The project organisations and their staff are very happy about this appreciation of our work and would like to thank all the organisations and individuals involved and associated with the project who have contributed to this success.